Hiring Digital Marketing Manager

Dear Candidate,

I would like to introduce myself as Neha from NCR Eduservices Pvt. Ltd.(www.NCREduservices.com). We are one of the fastest growing entities with a group of more than 1,00,000+ Teachers, Trainers, Content Developers, SMEs, Professors, HODs, Vice-Principals, Principals,Directors etc. having a good experience in the education domain.

We are working closely with more than 300+ Schools, Colleges, Online tutoring and e-learning companies in India, Japan, US, Nepal, Malaysia & UK. We are looking for like minded people who love to work in challenging environments and are ready to take the lead. NCR Eduservices is widely recognized and recently covered by various Newspapers and channels for our work in the education domain.

We are looking for a Digital Marketing Expert with end-to-end ownership of paid user acquisition for a B2C edTech organization. The person should be eager to learn, a big fan of metrics, mad about A/B testing, and optimization maniac and have a laser focus on growth, growth growth.

Designation Digital Marketing Manager

Experience - 5-7 Years

Location - Noida

Working Days : 6 days ( Mon to Sat)

Roles and Responsibilities

• Lead marketing strategy for paid user acquisition for all Mobile & web marketing channels.
• Manage paid marketing campaigns for web signups and provide projections budget requirements for the next 6-12 months.
• Constantly look at competitors and provide SWOT analysis and identify their success factors.
• Keep pace with digital marketing industry trends, new channels, and other developments in mobile marketing.Execution
• Should have prior hands-on experience on search, display app heavy channels.
• Drive traffic as well as maximize ROI for all paid marketing campaigns.
• Conceptualize and implement paid marketing campaigns.
• Drive conversions through remarketing campaigns. Identify the right channels to re-target users.
• A/B test: audience targeting, ad copy, creative, landing page, and more.
• Strong understanding of bidding strategies for various ad platforms.Data Analytics
• Interpret data, analyze results using statistical techniques to determine actionable
• Ability to analyze competitor strategies and recommend changes in our strategy.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in goals.
• Monitor and evaluate results and performance across the major channels.

Tools

• Extensive Knowledge of Ad Platforms
• Google App campaigns, Google Ads Mweb campaigns
• Must have worked on app channels integration with Adjust/Appsflyer/Branch or similar mobile measurement tools.
• Experience in analyzing deep insights using competitor insights tools like SEMrush/Similarweb or similar tools.
• Mobile marketing ad platforms experience (AdMob, Adcolony, Airpush) or any other mobile marketing tools, if any.
• Experience on any App or mobile web notifications tool like WebEngage, Mixpanel, One Signal, etc is a plus

Desired Candidate Profile

• Extremely data-driven individual with 5 years of relevant experience
• Experience with B2C products selling in the overseas market would also be an added advantage.
• Experience with app install campaigns.

Note - Digital Marketing Certification will be an advantage